We’re happy to share with you our official announcement regarding the appointment of Shelley Turner as our new Senior VP in the US. Right below you’ll the official press release:
Mexico City, January 14, 2020 — Mezcal De Amor S.A.P.I. De C.V. (owners of Mezcal Amores in Mexico; known in the United States as Mezcal Amarás) announced the appointment of Shelley Turner as Senior Vice President of Sales and Operations; further expanding its sales and marketing efforts in the United States.
Ms. Turner was appointed SVP of Sales and Operations in the United States, reporting to Enrique Gavica, CEO of Mezcal Amarás; “We are very pleased to have Shelley join our team in the U.S.; we are certain that her extensive industry expertise and leadership will help us reach our goals and consolidate our position in the U.S.; establishing Casa Amarás as the leading independent artisanal mezcal in the United States” said Gavica.
Ms. Turner has enjoyed a successful 30-year career in the adult beverage business and has a proven record of developing high performance teams.
Prior to Mezcal Amaras; Ms. Turner was the VP of Sales for Q Artisanal Cocktail Mixers, leading the brand to explosive U.S. growth. Even more, prior to Q Mixers; Shelley managed Stolichnaya Vodka and Moët Hennessy in their largest markets and was instrumental; in launching Belvedere vodka in the United States and Canada.
“I am excited to work with this unique brand to establish the mezcal category in the United States, while building an understanding of the complexity of this spirit; through education, tastings and brand experiences both within the trade and among consumers. Our main goal at Casa Amarás; is to become the leading artisanal mezcal portfolio in the U.S., sharing our philosophy of respect for the land, community and art of the Maestros Mezcaleros” reflected Ms. Turner.
Ms. Turner will also lead the Amarás team in its strategy to strengthen distributor and brand partnerships; supported by a sales force that will showcase the brand in the U.S. market.
To learn more about Mezcal Amarás please visit www.mezcalamaras.com.